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How to Lead a Purpose Driven Team

How to Lead a Purpose Driven Team

By JW Rayhons 


Isn’t this a paradox?... “HOW to lead a purpose-driven team?” Purpose is the WHY.


Back-to-back Final Four’s with back-to-back NCAA Championship appearances. How did a small, underdog Butler University basketball team accomplish this in 2010 & 2011? It’s because of ‘The Butler Way.’ The Butler Way = Demands commitment, denies selfishness, accepts reality, yet seeks improvement every day while putting the team above self. Butler Athletics has a set of values & behaviors that were in place decades before these two championship level teams and still exist now a decade after those games: Humility; Passionate; Unity; Servanthood; Thankfulness. A 6th value & behavior was added a couple years prior to the championship runs; ‘Accountability – No excuses. No explanations. How can I improve?’


There are 350 NCAA Division I basketball teams. 68 teams get invited to the ‘March Madness’ NCAA Tournament each season. Very few schools ever make it to the championship game. Butler found a way to build a program that made it two years in a row and receives invitations to the tournament often.


Business leaders ask what it takes to attract top talent? But, shouldn’t they be asking themselves, “what does it take to a KEEP top talent?”


  • Give them a purpose — You can only lead a purpose-driven team if you have a purpose-driven organization. People want to be part of something bigger than themselves.
  • Create a strengths-focused workplace — When people can combine what they’re best at with what they love doing, they will consistently perform at a high level.
  • Focus on Values & Behaviors — Make these more than words on a wall. Embed them consistently in decision making and make them visible constantly. Hold yourself and your team accountable to them.


At Rayhons Financial, we help business leaders make researched money decisions so they can focus on leading their teams well.


There’s more to life than money! The Rayhons Financial family are professionals that want to help you. Connect with us for an initial conversation, call us at (480) 507-2425 or contact us online. We’d love to meet you.    

The content in this article was prepared by the article’s author. Cetera Advisor Networks, LLC does not endorse its content, and the views expressed may not necessarily reflect those held by Cetera Advisor Networks, LLC.